10.06.16
Tyco Retail Solutions, part of Johnson Controls, announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimize operations and improve profitability.
ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organizations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, offering an unrivaled understanding of retail traffic and shopper behavior.
“The retail industry is moving through a period of remarkable change,” Bjoern Petersen, president of Tyco Retail Solutions, said. “At the same time, technologies are advancing faster than ever before. Tyco Retail Solutions has an unmatched number of data capture devices in retail stores to provide insights on shoppers, inventory and loss – critical for enhancing topline performance and the customer experience.”
As a fully aligned organization, ShopperTrak offers global scalability with the capacity to rapidly roll out solutions across all major international markets. ShopperTrak offerings support a wide variety of perimeter and interior devices to address the diverse needs of retailers and shopping centers around the world.
ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organizations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, offering an unrivaled understanding of retail traffic and shopper behavior.
“The retail industry is moving through a period of remarkable change,” Bjoern Petersen, president of Tyco Retail Solutions, said. “At the same time, technologies are advancing faster than ever before. Tyco Retail Solutions has an unmatched number of data capture devices in retail stores to provide insights on shoppers, inventory and loss – critical for enhancing topline performance and the customer experience.”
As a fully aligned organization, ShopperTrak offers global scalability with the capacity to rapidly roll out solutions across all major international markets. ShopperTrak offerings support a wide variety of perimeter and interior devices to address the diverse needs of retailers and shopping centers around the world.