Emue Technologies released its latest payment card device with embedded authentication technology at the Cartes Exposition in Paris on Nov. 17.

The Emue card incorporates the world’s first 14‐segment E Ink display embedded in a fully functional payment card. This new display, combined with the 12‐button numeric keypad, microprocessor and battery designed to last for three years, firmly positions Emue as the global leader in innovative, consumer friendly authentication technologies.

To derive a unique code, cardholders can select a desired mode of authentication and enter the transaction information, including their PIN using the keypad on the rear of the payment card. This code is then used to authenticate their identity when making a purchase on the web or accessing their bank via the internet or telephone.

Emue has been deploying its award-winning products in conjunction with Visa Europe for the past 12 months alongside its other consumer authentication devices, including the iPhone and Java‐based mobile applets, all of which provide a secure and convenient mechanism for consumers to protect their identity.