Confidex, a leading manufacturer of UHF Gen2 Passive RFID tags, announced the appointment of Tim Hoffman as senior manager, channel sales North America. In this role, Hoffman will be responsible for building and managing long-term partner relationships in the North America market.

Hoffman brings more than 20 years experience in customer and channel sales and development in the auto data collection, RF solutions and RFID industries. Prior to Confidex, he was responsible for US RFID media business development and sales at Zebra Technologies. As eastern business development manager for Omron RFID Group, Hoffman delivered RFID solutions into HF and UHF applications. In addition, he held multiple management positions at Hewlett-Packard and Agilent Technologies, developing and growing the sales and channel programs.

"We are excited to have Tim join the Confidex team to build on the important contribution our channel partners had in making 2009 a great year for Confidex" says Bill Compitello, Confidex director of sales for the Americas. "Tim brings a wealth of experience in building strong and effective relationships with channel partners and we look for Tim to continue his impressive track record with Confidex.”