3M, through its New Ventures business, is exploring a strategic relationship with txtr, a Berlin-based eReading specialist, aimed at providing innovative solutions for the emerging eReading space.

txtr’s leading position in the eReading market based on technology leadership and advanced software applications were the key decision criteria for 3M to initiate this relationship. Next to rapid growth in the eReading area, 3M predicts a broad range of applications for this technology in the industrial space.

Stefan Gabriel, president, 3M New Ventures, points out: “We constantly identify and evaluate new-to-3M business opportunities. Electronic reading constitutes a paradigm shift and will affect several industries, well beyond media and publishing. We are excited to explore this rapidly growing field and support txtr with our technologies and global expert network.”

“txtr offers the most advanced solution for connected reading, in particular a complete solution for mobile operators and publishers,” Christophe Maire, CEO of txtr, says. “txtr’s multi-access services software allows operators to participate in the additional revenue potential of eReading. The eReading revolution has only just started and will provide for tremendous opportunity for early market entrants.”