Zebra Technologies Corporation announced the promotion of Deborah (Debbie) Murphy to vice president of market and channel development for Specialty Printing Solutions (SPS). Effective March 1, 2010, Murphy reports to Mike Terzich, senior vice president, global sales and marketing.

This new role represents an arc in Murphy’s 14-year career with Zebra, where she’s held several marketing roles within SPS, including the formation and development of Zebra’s burgeoning global healthcare business. Murphy will be responsible for developing a global, multi-year SPS market plan that encompasses new vertical markets, channels and applications.

“Debbie’s historical knowledge of the Zebra business, combined with her proven ability to develop strategic, thought-leading marketing programs will help identify and strengthen our market position around the world,” said Terzich. “In this new role for the organization, Debbie will also develop a new Independent Software Vendor Program – which will offer an expanded set of applications and solutions for today’s business needs – a critical and growing area of importance for Zebra.”

Murphy brings more than 20 years of strategic planning and market development experience to her new role within Zebra. Her extensive background in business and marketing strategy began at MCI Telecommunications and later moved to a document management/imaging technology division of GTE, where she served as director of marketing. Most recently, she served as Zebra’s director of marketing. Murphy has a bachelor of science degree in marketing from the University of Connecticut’s School of Business.