Evergreen Solar, Inc., a manufacturer of String Ribbon solar panels with its proprietary silicon wafer technology, unveiled its new, customer-focused website at evergreensolar.com.

The site has been designed to serve all current and potential Evergreen Solar customers whether they are end users, installers or distributors. It was created based on a combination of customer feedback and website best practices.

End users looking to install Evergreen Solar panels on their home or business will be able to use the website to connect directly with Evergreen Solar’s network of distributors and installers in an easy-to-use two-click process. Additionally, current Evergreen Solar direct customers will be able to access their own password-protected portal for information that will help them manage their business with Evergreen and to provide them with everything necessary to support and sell the Evergreen Solar brand.

“Our brand promise of ‘More Electricity, Less Impact,’ has resonated extremely well with our customers,” said Scott Gish, Evergreen Solar’s vice president of sales and marketing. “Our new website will be one of most important tools we use to tell this story and to provide our customers with all the salient features and benefits that support this strong brand position.

“This site has been designed from the ground up based on feedback from our customers. It will make it very easy for potential end users to find and purchase our products linking them directly to Evergreen’s partner/customers. The site will also provide our direct customers with the information and tools they need to manage their business with us and to help them sell and support the brand throughout the channel.”