Identive Adds Online Custom NFC Tags to Its Industry Leading NFC Marketplace

Posted on April 26, 2012 @ 11:14 pm

Identive Group, Inc. has launched a new NFC tag online customization service to supply consumers and developers with personalized NFC tags. Customers can now order NFC tags, stickers and smart posters for advertising, promotion, information pick-up or social media check-in and can personalize their tags with their own designs, photos or logos, specify a URL destination, phone number or other data to be encoded, and place orders directly on

"Industry analysts project the number of consumers with NFC-enabled smartphones to grow exponentially this year, making near field communication an exciting tool for promotions and advertising, and for making information about products or services easily accessible,” said David Holmes, vice president Mobility & NFC Solutions for Identive. “With the wave of new NFC phones arriving, businesses and service providers are looking for ways to use this fun and convenient technology and give their customers a unique and positive experience. This new service makes it easy to quickly create custom NFC tags for virtually any environment.”

Identive’s personalized NFC tags comply with NFC Forum standards and are available in several sizes and form factors to suit specific needs and environments. The NFC tags can be used on posters or affixed directly to furniture or objects to create a fun and informative experience for users when they tap the tags to download special offers or promotions, view a video or movie trailer, check-in to or “like” a business on social media sites, dial a phone number or enjoy any of the dozens of new phone-based activities that NFC is expected to enable. Custom NFC tags can be ordered now at

Identive’s online NFC marketplace,, is the world’s most comprehensive NFC store, offering standard NFC tags, Google Places NFC tags, readers, reader modules, software development kits and now custom printed and personalized NFC tags.


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