Touchcode by Printechnologics Awarded with Silicon Valley Award

Posted on November 8, 2012 @ 02:57 pm

Touchcode, the printed data tag by technology developer Printechnologics, has been recognized as “Best Technology Innovation in Mobile” at the Silicon Valley Conference in Santa Clara, CA. Bringing together innovators, entrepreneurs and visionary leaders from the Silicon Valley and the world, the conference and award were initiated to celebrate the technology revolution the epicenter of innovation has created in the past 30 years.

In order to promote the spirit of Silicon Valley – “Technology, Innovations and Entrepreneurship” – the Silicon Valley Award honors innovative technologies, products and services. This year, German company Printechnologics convinced the award jury with its cutting-edge Touchcode technology, thereby prevailing against a tough competition of innovative companies. This is the second award Printechnologics received within three weeks as the company has been honored with the prestigious Wall Street Journal Technology Innovation Award.

In addition to receiving the Silicon Valley Award, Touchcode’s large potential has also been recognized by juries outside the U.S.: On Nov. 5, Printechnologics was honored as a finalist of the “SESAMES Award.” The award is traditionally being announced on the evening before CARTES, the world’s leading technology event for security, payment, identification and mobility, officially opens.

The “SESAMES” prize represents an unrivalled seal of approval and is regarded as the global standard for card manufactures and related industries. In each of the 10 categories, including smart cards, digital security, identification and contactless technologies, a panel of independent judges chose a winner as well as two or three finalists based on the innovative nature of the submitted project, its market opportunities, and the quality of argument. In the category “Mobility,” Printechnologics has been recognized as one of two finalists.

The award-winning Touchcode, an invisible data code, can be printed on nearly any printable material, seamlessly links printed products and digital content. Thereby, Touchcode enables enterprises to develop new, cutting-edge forms of communication, business models, and applications. Since the code is printed invisibly on paper, packages or foil, Touchcode is nearly tamper-proof, making it the perfect solution for items requiring a quick and easy authentication, such as branded products or tickets.

In order to read the data tag, a smartphone, tablet or information display with a common multi-touch screen is sufficient: after placing Touchcode on the display, the code unlocks the correlating content in the referring mobile app or website – similar to a key. Immediately, the content will be displayed on the user’s device. In addition to Touchcode’s wide range of applications, the data code’s low production costs are an additional benefit.

“We take pride in being recognized as winner of the Silicon Valley Award despite the tough competition from innovative companies from the most popular powerhouse of innovation”, explained Sasha Voigt, founder and CEO of Printechnologics. “This award and the recognition as finalist at the ‘SESAMES Award’, which represents an unrivalled seal of approval for excellence in the development of innovative technologies, highlights – once more – the ingenuity and potential of our technology and company.”


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