Transparent Communication About Nanomaterials


Posted on November 22, 2012 @ 08:58 am



BASF’s Dialog Forum Nano presented its final report for the dialog phase 2011/2012 on Nov. 22, 2012 in Berlin. The aim of the regular dialog with representatives from research institutes, labor unions, commerce, industry, churches as well as environmental and consumer organizations was to generate joint recommendations for improving transparency in communication about nanomaterials from manufacturers to consumers.

“The Dialog Forum Nano is a good example of how BASF is innovative not only in using new technologies to develop new products, but also in communication about these technologies,” said Wolfgang Weber, vice president communications and government relations BASF Group. “Our positive experience shows that we are on the right track. We will therefore continue the dialog series in future.”

BASF has conducted the Dialog Forum Nano since 2008, making it the only company in Germany to pursue a regular dialog on the topic of nanotechnology.

“It is very important for us that a trusting and constructive cooperation has developed over the years. We have entered into many – sometimes difficult – discussions and have reviewed our own positions,” explained the organizer, Carolin Kranz, senior manager communications and government relations.

“The Dialog Forum Nano represents an innovative and successful approach to stakeholder communication, which has been decisively shaped by the special commitment and willingness of the participants from many different areas of business and society to engage in discussions,” said Rolf Buschmann of the North Rhine-Westphalia Consumer Advice Center, who was a participant.

The Dialog Forum Nano was developed and moderated by the organization Dialog Basis.

Over several months the dialog partners discussed which scientific information is available, where knowledge gaps exist and how information can be usefully presented to consumers. The topics were partially based on specific consumer inquiries and numerous expert assessments. Using the examples of dirt-repellent and antimicrobial textiles as well as paints and coatings, the joint final report contains recommendations on how information can be gathered within the companies along the supply chain in order to facilitate communication with consumers.

At the event in Berlin, the results of the dialog phase 2011/2012 were presented and discussed with Ulrike Höfken, minister for Environment, Agriculture, Food, Wine Growing and Forestry of the Federal State of Rhineland Palatinate, and others.

The final report and other information on the topic of nanotechnology can be found on http://nanotechnology.basf.com.

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