SMARTRAC, Aquabit Spirals and Morinaga Team Up to Complete NFC-Enabled Marketing Campaign in Tokyo


Posted on September 27, 2013 @ 11:47 pm



SMARTRAC N.V. announced that its BullsEye Near Field Communication (NFC) tags were used in an innovative, NFC-enabled marketing campaign designed by Aquabit Spirals and Morinaga. The promotion, executed in August 2013 at the confectioner’s Diver City Tokyo Plaza shop, demonstrates the effectiveness and benefits to use NFC-technology for enhanced and sustainable customer engagement and customer loyalty.

“The marketing campaign in Tokyo used Aquabit Spirals’ 02020 marketing model (offline to online to offline) and SMARTRAC’s high-performing NFC tags to boost and measure customer interest and interaction with Morinaga’s brand and products,” said Tomohiro Hagiwara, CEO, Aquabit Spirals.

For the execution of the marketing campaign, Morinaga distributed 20,000 special loyalty cards to visitors of its flagship Tokyo shop. Customers then used their NFC-enabled smartphones to read the card code and launch a campaign page with a short movie. After watching the movie on their phones, they received a special electronic stamp. Once reading the card five different times and collecting five separate stamps, customers were given a coupon which they could redeem in person at the store. Special product advertisements and contact plates with embedded BullsEye NFC tags and QR codes were prominently displayed around the store. Visitors could also use their smartphones to watch more movies and further extend their online experience.

“NFC-enabled marketing and business will pave the way for the future and we are delighted to support Aquabit Spirals and Morinaga in order to demonstrate, how innovative technology and marketing can help to build and enhance customer relationship in highly competitive industries,” said Edward Lu, vice president of sales APAC at SMARTRAC.


With their exceptional performance and reliability, SMARTRAC BullsEye NFC tags and inlays are consistently chosen by companies seeking to implement location-based marketing and merchandising campaigns.

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