Electronic consumer device innovation has typically run hand in hand with innovation in the displays they carry. A case in point is the emergence of liquid crystal displays (LCDs) from early adoption in laptops to become the leading display technology in almost all of today’s applications.
 
However, a new generation of devices – namely wearable and flexible devices – has highlighted LCDs’ limitations in visual performance, power consumption and rigidity, thereby enabling market opportunities for a new generation of display technologies and a proliferation of form factors and use cases.
 
Three technologies stand out as the battle for market dominance ensues: organic light-emitting diode (OLEDs), reflective displays and the quantum dot (QD) backlight enhancement technology. As a group, these will grow at a compound annual growth rate (CAGR) of 24% to $21 billion in 2020, up from today’s $7.3 bil