The next phase of the wearables market is focused on connecting the dots between fitness and health.
Ryan Kraudel, VP Marketing, Valencell02.07.17
Fitbit’s recent announcement has many people questioning the viability of the wearables market, but what we’re seeing is NOT the beginning of the end of the wearables market. Instead, what we’re seeing is the end of the beginning phase of the wearables market.
The beginning phase of the wearables market was focused on activity tracking and getting people to pay more attention to how much or how little they moved. One analogy to think of is with mobile phones – in many ways wearables are still at the flip phone stage of its market evolution. The smart phone of wearables has not hit the market yet.
The early phase of the wearables market brought a great deal of attention to using technology worn on the body to track our progress on simple health metrics. These initial metrics (steps, calories burned, etc) are interesting but haven’t provided people a complete picture of their overall personal health and have not provided guidance and direct
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