Let’s imagine you are reading this text on your lunch break, from time to time resting your eyes on the stony yet warm office walls and snacking on potato crisps, each one decorated with a message from the local farmer-turned-retailer. Then, you decide to take a step outside, the sun is still up and it’s a good moment to charge your mobile phone, simply by putting it in the pocket of your jacket. It does not sound extremely futuristic in the end but would you guess that inkjet printing is involved in all this? This is why we take a closer look at three examples of how smoothly inkjet enters our daily lives. Digital Touch and Feel Surface imitation and creation is not a new trend in printing, so the expectations of end users have had enough time to grow and won’t be satisfied with a photo-realistic reprint anymore. Nowadays, the surface must also feel like wood, stone or brick for instance. Only then a wall or a floor gets the chance of becoming something special &nda