Impinj08.17.20
As the world contends with a global pandemic, businesses in many sectors are pivoting best practices to retain customers and remain solvent. Retailers are quickly transforming the way they serve their customers. To stay not only in business, but relevant to today’s consumer, transformation in retail is happening simultaneously, and on many levels—from processes to culture, to technology, and beyond.
Retailers Face The Pandemic
A recent Gartner report Beyond COVID-19: Impact Severity Scale and Recovery Framework Apparel and Footwear Retail states: “The apparel industry was struggling before COVID-19 to restructure its operating models and is now facing an existential crisis.”
To face this crisis head-on and remain successful, retailers must transform, thinking beyond their four walls to embrace an omnichannel model which includes social media, web, and mobile.
COVID’s Impact on the Retail Landscape
According to Gartner, “for a
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