Kerry Pianoforte03.30.12
Printechnologics, a leading technology developer of printed functionalities, will demonstrate its unique Touchcode data tag at Printed Electronics Europe 2012 on April 3-4 in Berlin, Germany.
“Without doubt, printed electronics is a rapid-growing segment with enormous market potential,” said Sascha Voigt, founder and CEO of Printechnologics. “Printed Electronics Europe plays a pioneering role in the adoption of this technology since it gives companies a platform to introduce sophisticated solutions. We look forward to discussing how Touchcode transforms paper into digital media and opens up countless application possibilities.”
Conference attendees are encouraged to stop by Printechnologics’ booth (E112/D112) to see how Touchcode can be seamlessly integrated into printed products.
In addition to showcasing a wide array of Touchcode applications, Printechnologics has also developed a Touchcode Web app that show attendees can use with their iPhone, iPod touch or iPad. This app allows users to experience Touchcode first hand and is a strong example of a fluid integration with an existing website.
Touchcode is an invisible, environmentally friendly technology that makes it easy to link multi-touch smartphones and tablets with printed materials, unlocking a host of entertainment, safety and information opportunities. When consumers simply place a printed product with the embedded data tag on the screen of their device, an app or website instantly opens up, correlating digital content such as videos, photos and more.
Touchcode can also be used to validate the authenticity of a ticket or a packaged product. Unlike RFID tags or QR codes, Touchcode does not require a special reading device, camera or hardware modification. Any mobile device with a multi-touch screen and the appropriate app can easily read a Touchcode tag.
Customers can implement the recyclable electronic tag using standard commercial printing processes for a very low cost per item. Several global customers have already effectively implemented Touchcode into their products and services. For example, in Germany, a recent print edition of Icon magazine was released as a special supplement of Welt am Sonntag (World on Sunday) with a card equipped with an electronic data tag developed by Printechnologics. By placing the card on an iPad, users were instantly able to enjoy a free digital issue of the iPad magazine “The ICONIST.”
In Israel, Printechnologics created a new form of interactivity for soccer trading cards by iSupergol. Thanks to integrated data codes, Israeli soccer fans can access additional information or videos on their smartphones by placing the trading cards with their favorite soccer players on the device’s screen.
“Without doubt, printed electronics is a rapid-growing segment with enormous market potential,” said Sascha Voigt, founder and CEO of Printechnologics. “Printed Electronics Europe plays a pioneering role in the adoption of this technology since it gives companies a platform to introduce sophisticated solutions. We look forward to discussing how Touchcode transforms paper into digital media and opens up countless application possibilities.”
Conference attendees are encouraged to stop by Printechnologics’ booth (E112/D112) to see how Touchcode can be seamlessly integrated into printed products.
In addition to showcasing a wide array of Touchcode applications, Printechnologics has also developed a Touchcode Web app that show attendees can use with their iPhone, iPod touch or iPad. This app allows users to experience Touchcode first hand and is a strong example of a fluid integration with an existing website.
Touchcode is an invisible, environmentally friendly technology that makes it easy to link multi-touch smartphones and tablets with printed materials, unlocking a host of entertainment, safety and information opportunities. When consumers simply place a printed product with the embedded data tag on the screen of their device, an app or website instantly opens up, correlating digital content such as videos, photos and more.
Touchcode can also be used to validate the authenticity of a ticket or a packaged product. Unlike RFID tags or QR codes, Touchcode does not require a special reading device, camera or hardware modification. Any mobile device with a multi-touch screen and the appropriate app can easily read a Touchcode tag.
Customers can implement the recyclable electronic tag using standard commercial printing processes for a very low cost per item. Several global customers have already effectively implemented Touchcode into their products and services. For example, in Germany, a recent print edition of Icon magazine was released as a special supplement of Welt am Sonntag (World on Sunday) with a card equipped with an electronic data tag developed by Printechnologics. By placing the card on an iPad, users were instantly able to enjoy a free digital issue of the iPad magazine “The ICONIST.”
In Israel, Printechnologics created a new form of interactivity for soccer trading cards by iSupergol. Thanks to integrated data codes, Israeli soccer fans can access additional information or videos on their smartphones by placing the trading cards with their favorite soccer players on the device’s screen.