Kerry Pianoforte09.21.12
Ynvisible has designed and delivered a novel printed interactive ad for SATA Airlines, the flagship carrier for the Azorean archipelago, due out in the September issue of Marketeer magazine. In order to highlight its promotional prices for flights between Lisbon and the Azores, SATA turned to Ynvisible for an interactive solution that would capture the attention of readers of Marketeer, a specialized magazine for marketing and strategy industry professionals.
To peak readers’ curiosity, the magazine insert was designed in the form of a boarding pass. The insert invites readers to touch a button to discover the special promotional price for the flights. The price is displayed through printed interactive graphics, a technology developed by Ynvisible.
Production of the innovative inserts was done at Ynvisible’s partner printing house, Guide. The project is Ynvisible’s largest volume delivery to date, and the first to include the company’s printed interactive graphics in magazine advertising. Through the use of printed electronics, Ynvisible is increasing the value of printed items and everyday physical goods by making them more fun, engaging and useful for consumers.
According to Ynvisible’s CEO, Inês Henriques, “Ynvisible offers printed interactive solutions to brand owners, that help improve consumers’ brand recognition, by providing memorable experiences, for example through special advertising campaigns. By combining print and electronics, we are able to cost-effectively bring engaging functionalities consumers are used to in the on-line world also to physical objects, such as magazines.”
To peak readers’ curiosity, the magazine insert was designed in the form of a boarding pass. The insert invites readers to touch a button to discover the special promotional price for the flights. The price is displayed through printed interactive graphics, a technology developed by Ynvisible.
Production of the innovative inserts was done at Ynvisible’s partner printing house, Guide. The project is Ynvisible’s largest volume delivery to date, and the first to include the company’s printed interactive graphics in magazine advertising. Through the use of printed electronics, Ynvisible is increasing the value of printed items and everyday physical goods by making them more fun, engaging and useful for consumers.
According to Ynvisible’s CEO, Inês Henriques, “Ynvisible offers printed interactive solutions to brand owners, that help improve consumers’ brand recognition, by providing memorable experiences, for example through special advertising campaigns. By combining print and electronics, we are able to cost-effectively bring engaging functionalities consumers are used to in the on-line world also to physical objects, such as magazines.”