Dave Savastano03.06.14
Twenty years ago, the internet revolutionized computing. Over the next few years, it will revolutionize the car. Bosch is making cars an active part of the internet – and bringing drivers a range of benefits.
“A connected car is always going to be a better car,” said Wolf-Henning Scheider, the member of the board of management of Robert Bosch GmbH with responsibility for the Automotive Group. By networking vehicles, Bosch is improving the comfort, safety and efficiency of tomorrow’s mobility. At the same time, Bosch is bringing the fascination of the digital world onto the streets of the physical world.
The company is pursuing three strategic objectives. First, Bosch is making the internet an intuitive in-car experience. Second, Bosch is connecting cars to the internet and creating driver assistance functions with added value. And finally, Bosch is networking cars with traffic infrastructure.
“Connectivity is about more than just being able to surf the net on the open road,” said Scheider. Bosch is hard at work on all the necessary technologies and has already brought a selection of solutions to series production. In the future, we will see completely new functions emerge. For instance, in-car augmented reality will connect the virtual world with the physical world. The windshield will become the car’s main display area, bringing all vehicle information as well as data on the surroundings into the driver’s field of vision.
“A connected car is always going to be a better car,” said Wolf-Henning Scheider, the member of the board of management of Robert Bosch GmbH with responsibility for the Automotive Group. By networking vehicles, Bosch is improving the comfort, safety and efficiency of tomorrow’s mobility. At the same time, Bosch is bringing the fascination of the digital world onto the streets of the physical world.
The company is pursuing three strategic objectives. First, Bosch is making the internet an intuitive in-car experience. Second, Bosch is connecting cars to the internet and creating driver assistance functions with added value. And finally, Bosch is networking cars with traffic infrastructure.
“Connectivity is about more than just being able to surf the net on the open road,” said Scheider. Bosch is hard at work on all the necessary technologies and has already brought a selection of solutions to series production. In the future, we will see completely new functions emerge. For instance, in-car augmented reality will connect the virtual world with the physical world. The windshield will become the car’s main display area, bringing all vehicle information as well as data on the surroundings into the driver’s field of vision.