Dave Savastano10.02.14
Avery Dennison RBIS, a global leader in apparel branding, labeling, packaging, embellishments and RFID solutions, recently celebrated the opening of its Los Angeles-based Customer Design and Innovation Center (CDIC), a 15,000 square foot state-of-the-art facility in the city’s Arts District at 953 E. 3rd Street.
The LA center will offer a collaborative experience for apparel brands with access to deep consumer insights and the latest trend information from Avery Dennison RBIS. In addition, the CDIC will equip the apparel industry with custom embellishment and analysis tools for intelligent, creative, and sustainable designs that help communicate the power of their brand.
“Our goal is to inspire our customers and help them create innovative and unique packaging, labeling, and embellishments that elevate their products and brands,” said Shawn Neville, president, Avery Dennison RBIS. “The CDIC is a place where our customers can integrate art, science, and sustainability through our proprietary trends and creative services, while leveraging our leading edge capabilities including brand protection, RFID and high-definition digital graphics. We do this through the lens of our Greenprint sustainability tool, which helps customers reduce their environmental impact.”
The LA CDIC is the third of its kind. The first, in Miamisburg, OH, which opened in 2010, focuses on information solutions presented by the thriving technology of radio-frequency identification, known as RFID. The second, which opened in Germany just outside Dusseldorf in 2011, offers the full range of RBIS capabilities and is the model for the L.A. facility.
The new CDIC is tailored specifically to the interests of Los Angeles’ internationally regarded design community, focusing on brands in the premium denim and surf and skate markets and partnering with established and emerging designers to create memorable and inspiring designs.
“Our new center in the heart of Los Angeles gives Avery Dennison RBIS a strong platform to partner with the unique California design community and help elevate all aspects of apparel and footwear branding,” said Deon Stander, vice president and general manager, global commercial and innovation, Avery Dennison RBIS.
The LA center will offer a collaborative experience for apparel brands with access to deep consumer insights and the latest trend information from Avery Dennison RBIS. In addition, the CDIC will equip the apparel industry with custom embellishment and analysis tools for intelligent, creative, and sustainable designs that help communicate the power of their brand.
“Our goal is to inspire our customers and help them create innovative and unique packaging, labeling, and embellishments that elevate their products and brands,” said Shawn Neville, president, Avery Dennison RBIS. “The CDIC is a place where our customers can integrate art, science, and sustainability through our proprietary trends and creative services, while leveraging our leading edge capabilities including brand protection, RFID and high-definition digital graphics. We do this through the lens of our Greenprint sustainability tool, which helps customers reduce their environmental impact.”
The LA CDIC is the third of its kind. The first, in Miamisburg, OH, which opened in 2010, focuses on information solutions presented by the thriving technology of radio-frequency identification, known as RFID. The second, which opened in Germany just outside Dusseldorf in 2011, offers the full range of RBIS capabilities and is the model for the L.A. facility.
The new CDIC is tailored specifically to the interests of Los Angeles’ internationally regarded design community, focusing on brands in the premium denim and surf and skate markets and partnering with established and emerging designers to create memorable and inspiring designs.
“Our new center in the heart of Los Angeles gives Avery Dennison RBIS a strong platform to partner with the unique California design community and help elevate all aspects of apparel and footwear branding,” said Deon Stander, vice president and general manager, global commercial and innovation, Avery Dennison RBIS.