PEN Inc. announced that Dore Scott Perler, a 25-year veteran of high technology products, has joined the team as vice president of sales. Perler will be responsible for launching PEN’s portfolio of safety, health and sustainability products to the retail, commercial and consumer marketplace.

Perler led sales efforts for Sense Holdings, Inc., a publicly traded company in custom biometric identification technologies through 2009. He led strategic planning, created and executed business plans, organized company infrastructure for sales, and negotiated agreements with Fortune 100 companies, including relationships with American Airlines, Federal Express, the U.S. Army, Oak Ridge National Laboratory and Prentice Hall Publishers, among others. Most recently, Mr. Perler has provided executive consulting for international companies operating in the U.S., handled sales, marketing and compliance responsibilities.

“PEN Inc. is in initial planning stage of several unique products where the expertise and qualifications of Dore Perler will play a vital role,” said Scott Rickert, Chairman and CEO of PEN, Inc. “In addition, Dore’s overall executive experience will assist the entire team in formulating the PEN Inc. growth strategy.”

“I’m pleased to be leading the launch of PEN Inc.’s expanded product portfolio,” said Mr. Perler. “Advanced nanotechnology has the potential to be a game-changer in the safety, health and sustainability products.”