Kodak has established a new organizational structure to make the company faster moving, more competitive and more entrepreneurial. The company will have five market-focused business divisions: Print Systems; Enterprise Inkjet Systems; Micro 3D Printing and Packaging ; Software and Solutions; and Consumer and Film.

These divisions will be end-to-end operating units with responsibility and accountability for portfolio, product design, engineering, services, sales, purchasing and supply chain.

“Kodak has an extraordinary product and service portfolio, groundbreaking scientific and engineering expertise, and a world-famous and highly trusted brand,” Kodak CEO Jeff Clarke said. “We now have the right organizational structure for deploying those strengths to drive growth. We designed this structure to sharpen our focus on performance, predictability and accountability for business results.”

Kodak’s new operating divisions, their markets and leaders are:
• Print Systems Division: Led by Brad Kruchten, president, Print Systems, and senior vice president, Kodak, this division will serve graphic arts and commercial print customers with printing plates (including the rapidly growing KODAK SONORA Process Free Plates), computer to plate (CTP) imaging solutions, electrophotographic printing solutions (EPS), OEM toner and all equipment services.
• Enterprise Inkjet Systems Division: Philip Cullimore, president, Enterprise Inkjet Systems, and senior vice president, Kodak, will lead this division, which will serve existing and future inkjet printing customers with KODAK PROSPER Systems (including the PROSPER 6000 Press, the world’s fastest and most powerful commercial inkjet press); KODAK VERSAMARK Systems; Print on Demand Solutions (PODS); and ink OEM solutions.
• Micro 3D Printing and Packaging Division: Philip Cullimore will also lead this group on an interim basis as president, Micro 3D Printing and Packaging, which serves packaging customers and display OEM partners with products such as KODAK FLEXCEL NX Systems and Plates, legacy packaging solutions and touch sensor films.
• Software and Solutions Division: Eric-Yves Mahe, president, Software and Solutions, and senior vice president, Kodak, will lead this unit which includes Kodak Technology Solutions, Kodak’s go-to-market engine to prioritize and monetize Kodak innovations in partnership with Kodak Research Labs; KODAK Unified Workflow Solutions; Brand Protection Solutions; Kodak Services for Business; and Design 2 Launch solutions to manage and coordinate use of brand assets.
• Consumer and Film Division: Steven Overman, president, Consumer and Film, and senior vice president, Kodak, who is also Kodak’s chief marketing officer, will lead Kodak’s most consumer-facing division, with responsibility for consumer inkjet solutions, motion picture and commercial films, synthetic chemicals, and brand licensing. This division is responsible for the exploration of other potential initiatives in the consumer space.

Kodak is combining its current four regional sales organizations into two: Europe, United States and Canada, Australia and New Zealand (EUCAN) and Asia, Latin America, Middle East and Africa (ALMA). These will be led by John O’Grady, managing director, EUCAN, and vice president, Kodak, and Lois Lebegue, managing director, ALMA, and vice president, Kodak. Common service and back office support will be hosted in a shared service model in each region for all businesses.
The company also is optimizing its corporate functions by eliminating overlap and enhancing accountability. The corporate functional leaders are:
• John McMullen, chief financial officer and executive vice president.
• Mark Green, chief human resources officer and senior vice president.
• Steven Overman, chief marketing officer and senior vice president.
• Patrick Sheller, general counsel, secretary and chief administrative officer and senior vice president.
• Terry Taber, chief technical officer and senior vice president.
• Kim VanGelder, chief information officer and vice president. VanGelder will now report to CEO Jeff Clarke.

These changes will be effective Jan. 1, 2015.