One focus of the booth will be on product authentication and verification, plus counterfeit protection – an area where SMARTRAC closely cooperates with a company committed to protecting consumers from counterfeit goods. The solution presented uses embedded SMARTRAC NFC tags, and allows manufacturers to authenticate branded goods quickly, easily and cost-efficiently. End users can also check if branded goods are authentic via a simple smartphone app at the time of purchase. The solution is aimed at four key branding areas: sports collectibles, sports merchandise, luxury goods and consumer goods.
Additional demo areas cover the global traceability of goods, and bridging the digital and physical worlds. Both play a pivotal role in improving merchandise visibility and enhancing the consumer experience.
SMART COSMOS, SMARTRAC’s groundbreaking cloud-based platform, will also play a leading role at the show. SMART COSMOS uses tag IDs to connect merchandise to the digital world, and help make the Internet of Everything finally come alive. SMARTRAC will showcase related cloud-based services such as FLOWS, OBJECTS and PROFILES, which are available now, and will give insights into retail-related use cases.
“We invite every retail professional and brand owner to join us in New York and explore how RFID solutions can create value for their business. SMARTRAC and its partners are very proud to present a wide range of innovative RFID use cases and leading industry solutions that will shape the future of retail,” said Torsten Strauch, SVP Segment Development Retail at SMARTRAC.