Governments in various countries are taking strong measures to stop counterfeiting by spreading awareness among consumers as how to identify the counterfeit products. The practice of counterfeiting is widespread in developing countries as consumers are unaware about the process of product authentication.
Analysts recognize the following companies as the key players in the Global Anti-counterfeit Packaging Market: Avery Dennison Corp., E. I. du Pont de Nemours and Co. (DuPont), Minnesota Mining and Manufacturing Co. (3M), SICPA Holding SA and Zebra Technologies Inc.
Other prominent vendors in the market are Advanced Track & Trace, Advanced Traceability Solutions, Aesica Pharmaceuticals, Alien Technologies, AlpVision, Amcor, Angstrom Technologies, Applied DNA Sciences, ATL Security Label Systems, Atlantic Zeiser, Authentix, Catalent Pharma, Cellular Bioengineering, CFC International, Colorcon, Covectra, Data Matrix, Digimarc, EM Microelectronic, Essentra, Everest Holovisions, Flint Group, Honeywell, Impinj, Ingenia Technology, InkSure Technologies, Intel, Intellectual Ventures, Interfarma, Intermec, International Ink, Markmonitor, Microtag Temed, Morpho, NanoGuardian, Nova Vision, OpSec Security, Prooftag, ScanSource, Schreiner ProSecure, SCT International, Sekuworks, Smartrac, Sun Chemical, Systech, Tagsys, ThermoFisher Scientific, TraceLink, TruTag Technologies, UPM Raflatac, Verance, Verayo, WISeKey and YottaMark.
One of the major trends in the market is the growing demand for traceability. With the rising educational level, people have become more conscious about their health and safety, and are ready to pay extra amounts for genuine products. They want to go for products that contain traceability tags and authenticity certificates.
According to analysts, one of the major drivers in this market is the growth of the healthcare industry. In recent years, demand for pharmaceutical products has increased sharply because of the growing population, improved purchasing power, and increased fitness awareness among people.
Further, analysts believe that one of the main challenges in this market is the need for high investment. Product traceability and authentication equipment are expensive, which acts as a hurdle for companies adopting these anti-counterfeit systems.