To address current trends in the market, John Heitzinger, GM, printed circuit electronics, Molex, gave a presentation each day on the “Runner’s World” stage on “The Impact of Emerging Technologies on Athletic Training and Performance.”
Heitzinger discussed some of the devices available that support fitness objectives, such as GPS watches, headphones and health monitors. He also talked about how emerging technologies – such as thin, flexible electronics embedded in clothing and sensors that can monitor everything from a runner’s gait to a golfer’s swing – will be used to enhance the performance of tomorrow’s athlete.
“At Molex, we work with customers to develop solutions that help professional athletes reach their full potential and inspire all health and fitness enthusiasts to challenge themselves,” said Brian Krause, VP, global marketing and communications, Molex. “Expo visitors will see the Molex technology inside fitness wearables available today and be able to share their Chicago Marathon experience in a fun way.”
In addition to seeing the latest wearable technologies, visitors to the Molex booth had the opportunity to experience an interactive run through Chicago. While a visitor jogs in place in front of a large green screen, Molex recorded the steps, then added images of Chicago to create a personalized video, which was provided to each participant via a custom link.