“With billions of retail items having already been connected with RAIN RFID, retailers are adding new use-cases in store operations, omnichannel, shopping experience, analytics and loss prevention,” said Eric Brodersen, president and COO of Impinj. “We believe these use-cases are accompanied by a shift away from RAIN RFID application silos to an integrated platform model. The Impinj platform and partner solutions we are demonstrating at NRF aim to show two things: that Impinj’s solutions enable unique and compelling shopping experiences; and the ease with which retailers can deploy and integrate solutions today.”
The Impinj booth (1570) will feature demonstrations of innovative retail solutions powered by the Impinj platform. Solution partners including Detego, Inmotion, Nedap, RetailNext, RIoT and ShopWithMe will showcase:
• Interactive product experiences in which consumer handling of an item activates on-display brand engagement and information that shoppers can explore and push to their mobile devices;
• A smart fitting room where clothing items brought in by a customer cause a display to automatically show product information and alternative size and style options, and in which shoppers can send mobile alerts to staff to request additional items of interest;
• Impinj’s always-on overhead gateways, which provide omnichannel enablement, real-time item inventory, product location and insights about merchandise flow and product availability; and,
• Shopper analytics that integrate item information with video data to build a more complete picture of the shopper’s journey.
G-Star RAW clothing and accessories displayed in the booth are tagged with Impinj’s Monza R6 chips, which provide retailers and retail brands with data integrity and strong performance. RAIN RFID tags were provided by Avery Dennison, Data2, r-pac and Smartrac. NEC provided interactive displays for the demonstrations.
On Tuesday, Jan. 19, 2016 at 2:30 p.m., Eric Brodersen, president and COO of Impinj, will join a panel discussion that outlines how RAIN RFID is helping to revolutionize the retail experience for mid-market retailers and brand owners. Brodersen will be joined by G-Star RAW franchise owner Craig Leonard; ShopWithMe founder and CEO Jonathan Jenkins; and Moods of Norway retail director Hans Petter Hubert. Panelists will discuss all phases of RAIN RFID implementation, including initial testing, deployment and new and innovative uses of the technology.