Zebra is introducing two new desktop printers that connect via Wi-Fi and Bluetooth to help employees update product pricing, shelf labels and coupons in alignment with the store’s merchandising and pricing strategies.
Zebra’s new Price Management Execution solution synchronizes in-store and online pricing, allowing retailers to execute the right price at the right time – providing seamless and competitive prices to in-store shoppers. In addition, the recently announced lightweight, ergonomic TC8000 enterprise mobile computer can help increase the productivity of warehouse workers by an average of 14% based on workflow.
The Internet, online shopping and mobile communications have turned traditional retail customers into connected customers who seek consistency and want to deal with “one store” and have “one experience.” To keep shoppers satisfied and earn their loyalty, retailers need to provide consistent messaging, customer service, pricing and availability across every customer touch point – in-store, online and mobile.
Expanding on the theme “One Store, One Experience,” Zebra will be demonstrating at the NRF Convention & Expo these new solutions that can help retailers create this environment across digital and physical shopping spaces.
Zebra introduced the ultra-compact ZD410 2-inch direct thermal printer. Designed for the smallest of work spaces, the ZD410 can be placed conveniently wherever employees need to work and is ideal for printing high-quality labels, receipts, and tags in applications including pharmacy prescription labels, shelf labeling, price markdowns and scale labels.
Zebra is also exhibiting the ZD420, the first desktop thermal transfer printer with an easy-to-load ribbon cartridge that significantly reduces the time required to load a printer ribbon. The ZD420 – which will be available later this quarter – also provides helpful information to the user including type of ribbon and the amount of ribbon remaining in the cartridge.
Both printers are Link-OS-enabled, making them easier for store workers to use and IT to manage. With new status icons, users can instantly identify and rectify printer issues while IT can remotely manage all printers through an easy-to-use, web-based interface. The Virtual Devices application enables the simple replacement of non-Zebra printers.
Zebra is also introducing Price Management Execution – an integrated retail enterprise asset intelligence solution with predictive analytics from Revionics, a leading profit optimization company - that will help retailers more efficiently implement price changes and increase in-store productivity and profitability.
“Zebra is committed to providing innovative mobile solutions that are designed to provide seamless, consistent customer interaction that creates differentiation and competitive advantage for retailers creating a ‘One Store, One Experience’ environment,” said Pat Glennon, VP, North America Retail and Hospitality, Zebra Technologies. “With the introduction of the new ZD410/ZD420 printers and Price Management Execution solution, Zebra is helping retailers improve associate productivity while delivering the right prices on the right items at the right times - capturing customer interest at key decision-making moments while protecting stores’ profitability.”