NFC OpenSense tags are thin, flexible labels that adhere to products and can be activated with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and can detect both a product’s “factory sealed” and “opened” states. Once tapped, the tag wirelessly communicates with a smartphone.
Thinfilm and Leo Burnett/Arc teams will work to ensure the technology is accessible to brands and creating custom NFC OpenSense solutions for agency clients.
“Technology affords people the opportunity to plan, shop and buy on their own terms anytime and anywhere, resulting in highly sophisticated shoppers and a highly competitive marketplace,” said Nick Jones, EVP, innovation and growth Arc/Leo Burnett, “Thinfilm’s NFC OpenSense technology is a game changer. It allows brands to connect with shoppers beyond the point-of-sale, delivering multiple messages throughout a product’s lifetime.”
In June 2015, Thinfilm highlighted its NFC OpenSense technology at Leo Burnett/Arc’s fifth annual FutureShop showcase in Chicago.