CYNORA, a leader in blue TADF (thermally activated delayed fluorescence) materials, has appointed Dr. Andreas Haldi as its chief marketing officer. With his strong technical and business experience, Dr. Haldi will reinforce CYNORA in the forthcoming commercialization of its high performance blue OLED materials.
 
CYNORA is preparing the commercialization of its emitting materials for OLEDs. The company is hiring Dr. Haldi to further enhance its already good relationships with the major display makers and to now prepare with them the implementation of its materials in their products.
 
Dr. Haldi has close to 15 years of experience in the OLED materials field and knowledge of the Asian display market. Prior to joining CYNORA, he held manager positions in R&D and sales at Novaled GmbH. For the last five years he was headquartered in Seoul, Korea, as Novaled’s representative in front of the major AMOLED display makers in Asia.
 
“I am very happy to get Andreas on board,” said Gildas Sorin, CYNORA’s CEO. “We are preparing ourselves intensively for the commercialization of our blue emitters. Thanks to his proven skills on OLED and his experience in Asia, Andreas will help us to build up our success as a leading supplier for TADF materials.”
 
“I am looking forward to joining CYNORA” said Dr. Haldi, “CYNORA has shown its expertise and its impressive capability to progress rapidly during the last 8 months. CYNORA has a great potential to become key player in the OLED material industry.”