The consumer product incorporates Gemalto’s latest breakthrough in the wearables market, a highly miniaturized chip and antenna that can incorporate all the capabilities of a standard contactless travel card or pass, as well as EMV payments and other ticketing applications, for example. The Celego wristband will work seamlessly with NFC smartphones to facilitate easy reloading of travel credit.
Multi-functional contactless wearables can eliminate the need to carry cash or tickets, making them ideal for transportation as well as a wide range of other applications including major music and sporting events and venues. The Celego wristband was launched commercially in the transport sector for the first time by bus, tram and metro operator Keolis in the French city of Lille during the Euro 2016 football tournament this summer. Saracens, one of the UK’s most successful rugby union clubs, has also deployed Gemalto wristbands to offer fans speedy and secure contactless payments for food and drink at the Allianz Park stadium in London.
“Contactless transactions and wearable technologies are two of the most powerful trends currently shaping the consumer domain,” said Nitin Bhas, head of Juniper Research. “The Gemalto wearable product makes it easy for providers to reap the benefits of both, making their service offers even more attractive, particularly to young, tech-savvy and fashion-conscious customers.”