“With the integration of transport services to the CES badge we give over 170,000 attendees, representing 80% of all countries in the world, a glimpse at a smarter future where services are connected in a convenient way,” said Karen Chupka, SVP, CES and corporate business strategy at Consumer Technology Association.
Powered by NXP´s MIFARE DESFire EV2 contactless ICs, attendees can use their event badge for riding the Las Vegas Monorail and accessing bike-sharing services. The multi-application badge simplifies transportation at CES, improving the attendee experience, while also providing a view into how NXP technology is connecting people to a broad array of services and transportation options.
Traveling to and from CES can be cumbersome due to the vast number of people needing to access the convention center at the same time. With NXP’s all-in-one badge, CES participants have the opportunity to pre-purchase Las Vegas Monorail tickets and have them directly installed on their badges.
“Offering a seamless customer experience, we’re pleased to partner with NXP to make the transportation experience on the Monorail even more hassle-free for attendees,” said Ingrid Reisman, VP and chief marketing officer, Las Vegas Monorail. “No more need for hunting through wallets and handbags, or waiting in line to buy a ticket at the station – the CES badge enables them to hop on the Monorail without delay.”
“We are proud to be able to give all 2017 CES participants from around the globe the possibility to ride the Las Vegas Monorail with their MIFARE DESFire EV2-based CES badge,” said Rafael Sotomayor, SVP and GM of security and connectivity at NXP. “Having the monorail ticket integrated into badges provides an ideal solution for attendees seeking a hassle-free way to get to the convention center. Using the same badge for bike-sharing services also demonstrates some of the many ways NXP’s technology is creating more convenient ways for people to conduct daily activities in smart cities around the world. Furthermore, NXP gives an outlook on future services being made available on event tickets – for example, access to hotel rooms.”