Zebra Technologies introduced Zebra SmartSense for Retail asset visibility solution, an Enterprise Asset Intelligence (EAI) offering that delivers deeper visibility into retail operations.
 
This solution combines UHF RFID, video and a new micro-location capability to identify and track the journey and location of merchandise, associates and shoppers in a retail store in real-time. A powerful edge analytics engine analyzes data from these sources to provide insights to achieve optimal stocking levels, detect and identify misplaced merchandise or assets, pinpoint theft and enhance store promotions and product placement activities.
 
SmartSense for Retail provides complete visibility of the entire store with up-to-the-minute location information on tagged inventory, employees and customers who have opted into the network or loyalty application. 
 
Knowledge of merchandise location helps associates quickly respond to customer requests, whether in-store or via omnichannel store pick-up. With SmartSense for Retail, retailers can also quickly locate lost merchandise, proactively prevent theft and ensure best-selling items are always on display during peak shopping periods, which can increase store sales by up to 20%.
 
Knowing the location of employees helps retailers match the right associate and expertise with the shopper, increasing the likelihood of a sale and satisfied customers.
 
“In today’s omnichannel world, product availability is critical,” Bob Sanders, SVP and GM of Data Capture Solutions, Zebra, said. “Successful retailers need to use every store and supply chain resource to immediately deliver what customers want and need.”