Xerox’s Direct to Object Printer is featured in the NRF Innovation Lab (iLab), a hands-on experience where attendees can learn about and interact with products and technologies that inspire brands to innovate and customers to buy. The iLab focuses on 3D printing, artificial intelligence, robotics and wearable technologies.
In the iLab, Xerox showcases digital printing technology that enables retailers to print directly on 3D objects like water bottles in a matter of minutes. By enabling quick personalization on-site, retailers can create a unique way to engage customers.
Xerox digital printing solutions help retailers tap into new markets with unique marketing collateral like folding cartons for personalized packaging, cross-media direct-mail campaigns and short-run books to drive enhanced customer communications and retail experiences.
“According to Infosys, almost a third of consumers want more personalization in their shopping experiences,” said Kerry Sanders, SVP, Commercial Excellence, North America Operations, Xerox. “Our solutions allow retailers to capitalize on consumer personalization demands, reduce the cost of back office processes, and communicate and market their brand to current and potential consumers in more effective, targeted ways.”