intelliPACK was developed by 16 industry organizations as a collaboration between PAC and the CPEIA. Co-chaired by Unilever and Atlantic Packaging, the intelliPACK Leadership Council has evolved from an idea into North America’s only business network with a vision as a smart packaging innovation accelerator.
intelliPACK has announced an open invitation for those interested in participating in this initiative.
The intelliPACK definition of smart packaging is an active or intelligent interactive packaging system that delivers benefits and added functionality to the value chain. Its goal is to accelerate the development and broad adoption of smart packaging innovations.
“Through the intelliPACK Leadership Council, industrial companies can be the first to gain unique market insights and accelerate the development of their smart packaging and retail solutions,” said Peter Kallai, president and CEO of the CPEIA. “This is a fantastic opportunity to grow your network with the top players from across the eco-system and build relationships that will power your firm’s competitive advantage.”
“Smart packaging innovation is in its dynamic infancy,” said James Downham, president and CEO of PAC. “Marketers want security and to excite and engage consumers with their products. Others in the supply chain want compliance, and quicker and easier access to information. These new expectations require packaging companies to consider how a package or retail display can become a digitally connected device. Our vision is clear for intelliPACK.”
Members of either PAC or the CPEIA can join at an annual cost of $500.
The organizations that created the intelliPACK guidelines and purpose are Anthem Worldwide, Array Marketing, Atlantic Packaging, DuPont, Emterra Group, ITEGA, Jones Packaging, Molson Coors Brewing Co., National Research Centre of Canada (NRC), Printability and Graphic Communications Institute (ICI), Sun Chemical Corp., TUKU and Xerox Research Centre of Canada (XRCC).