Smartrac will showcase ‘Proofs’ at RFID Journal LIVE! in Phoenix, AZ, May 9-11, 2017.
By embedding a Proofs-empowered NFC tag into a physical product, customers can now turn their products into a media hub and easily deliver secure and exclusive mobile content to consumers. Proofs is also a powerful tool to help verify product authenticity and minimize counterfeiting, all delivered with a tap of an NFC-enabled smartphone, without the need to install an app. The NFC tag contains a unique digital identity and uses a highly secure, standardized encryption procedure to generate a “tap-unique” authentication code in a web link and sends it to the smartphone.
One of the key prerequisites for Proofs is the NFC tag IC’s ability to enable cryptographic authentication with each tap, without the need for a dedicated app, so tag reads are quick and intuitive. As of today, NXP’s NTAG 413 DNA is the only NFC-suitable chip with a secure Unique NFC message (SUN) feature to provide AES 128 cryptographic authentication, and one-time authentication code each time an NFC-enabled mobile device is tapped on it.
The new, secure digital product identity cannot be copied or tampered, and is stored in the Proofs-empowered NFC tag. Brand product manufacturers can now get real-time insights into consumer behavior, both at the point of sale as well as post-sale. Furthermore, consumers can use their smartphone to tap onto the tag and explore secure, exclusive digital content within seconds, as well as immediately verify a product’s authenticity.
In addition to the new NFC tag generation, which is available in a variety of different form factors, Smartrac’s Proofs solution consists of one more key element: a web service, provided by Smartrac’s enablement platform Smart Cosmos that verifies the unique digital identity of a Proofs-empowered NFC tag with a website maintained by the brand owner.
“Brand manufacturers can now effectively fight counterfeiting with product authentication functionalities, and provide their customers with gated, exclusive content through their existing websites,” says Martin Kuschewski, head of technology at Smartrac.