NXP Semiconductors welcomed Alexander E. Tan as the new VP and GM of Automotive Ethernet Solutions, part of NXP’s In-Vehicle Networking (IVN) product line within the NXP Automotive Business Unit.
 
“We are excited that Alex will join the NXP automotive team in San Jose, CA,” said Toni Versluijs, VP and GM of IVN. “His background and experience in developing automotive Ethernet solutions will greatly contribute to NXP’s ability to deliver higher-bandwidth automotive Networks for our customers.”
 
Previously, Tan applied his Ethernet expertise to various roles at National Semiconductor, Texas Instruments and Marvell Semiconductor. He played a Key role introducing high-speed semiconductor products into the automotive market, including the FPD-Link 2 & 3 SerDes for automotive displays, the 1000BASE-T1 Automotive Gigabit Ethernet PHYs and Intelligent Security Switching products. Additionally, he has presented at multiple automotive Ethernet conferences and is a frequent contributor to several automotive electronics journals.
 
“The automotive vehicle network is undergoing a transformation to support new applications like self-driving cars, improved safety and high-bandwidth connectivity,” said Tan. “These new uses require more data bandwidth and sophisticated control, but must be solidly grounded to meet automotive safety and reliability requirements.”