The partnership empowers brands to drive consumer interactions with AR experiences at scale through Zappar’s AR content authoring and publishing platform. EVRYTHNG is already digitally-enabling billions of consumer products via unique and intelligent software identities in the cloud. Through this partnership, codes on product packaging can now be connected to Active Digital Identities in the cloud to deliver rich short-form content, while also driving digital product lifecycle management capabilities and capturing real-time data throughout the life of the product.
Brands can then use these insights, which are accessible via EVRYTHNG’s cloud-based data management platform, to optimize their supply chain operations and strengthen customer relationships.
For instance, a cereal brand can use data insights from an AR game to schedule a reordering notification to be sent to the consumer. The AR experience delivers value for the consumer, all while delivering ROI to brands. Product packaging for food brands can surface relevant recipes, food preparation tips, nutritional information, coupons, and related brand promotions and offers.
These interactions are captured and tracked by brands in the EVRYTHNG platform to better understand usage habits among audiences for future product and marketing decisions.