Beginning in December 2017, the bottles – which feature a custom, NFC-enabled neck collar – will be on store shelves in retail outlets throughout California, Texas, Florida, New York, Illinois, New Jersey and Georgia. While in-store at the point of sale, consumers will be able to tap their smartphones to bottles of Astral Tequila to initiate exclusive content, including original video from Jonathan Goldsmith, the actor best known for his former role as “The Most Interesting Man in The World.”
Astral gave a preview of its partnership with Goldsmith this past June during a rare video message directed by David Lipman. “I told you I don’t always drink beer,” said Goldsmith. “I prefer tequila – Astral Tequila.”
Astral Tequila was awarded The New York Times’ highest rating, a Double Gold medal from San Francisco World Spirits Competition, and was named one of the “Top 10 Blanco Tequilas” by Food & Wine magazine.