03.19.18
Advantech released a joint statement with Alitek, the largest automation distributor in Turkey, announcing that to further its business in Turkey, Advantech has decided to acquire 25% of shares in Alitek and plans to open a local branch in Turkey.
Advantech will then increase its local investment annually to prepare the branch for full operation by establishing a strong foothold in the Turkish market, and thereby firmly set its sights on Middle Eastern markets.
Vincent Chang, sales director of Advantech’s Industrial IoT Group, said that the establishment of an overseas Advantech branch typically occurs in three stages. The company begins by selling its products via direct channels, and then starts a branch through a joint venture or investment, drawing on resources from headquarters to create an operational backbone. Finally, the branch is equipped to operate independently.
Advantech’s decision to expand into Turkey is attributed to the country’s strong strategic advantage. These advantages derive from the country being situated on the Europe–Asia boundary and its close link with Europe, making it an ideal manufacturing and distribution hub for European white goods firms and the world’s largest automakers. These factors create a capacity for Industry 4.0 as well as new business opportunities amid the industrial IoT revolution. Advantech also sees its future business in Turkey as being fundamental to its entry into the Middle East and North Africa.
Tiger Yeh, senior sales manager of Advantech Industrial IoT Group, gave two reasons for the company entering this joint venture with Alitek. Both companies have recognized that Turkey offers business opportunities and market potential for industrial IoT; moreover, the founder of Alitek, Cem Celik, has worked with Advantech since 1999. Alitek is Advantech’s largest channel partner in the Middle East, and it also has a comprehensive network of system integrators and distribution channels that is favored by government organizations and multinationals in Turkey. This network focuses largely on intelligent traffic and safety monitoring systems, which must be highly reliable and stable, in addition to energy automation, multinational smart factories, and government projects for smart cities.
Advantech will then increase its local investment annually to prepare the branch for full operation by establishing a strong foothold in the Turkish market, and thereby firmly set its sights on Middle Eastern markets.
Vincent Chang, sales director of Advantech’s Industrial IoT Group, said that the establishment of an overseas Advantech branch typically occurs in three stages. The company begins by selling its products via direct channels, and then starts a branch through a joint venture or investment, drawing on resources from headquarters to create an operational backbone. Finally, the branch is equipped to operate independently.
Advantech’s decision to expand into Turkey is attributed to the country’s strong strategic advantage. These advantages derive from the country being situated on the Europe–Asia boundary and its close link with Europe, making it an ideal manufacturing and distribution hub for European white goods firms and the world’s largest automakers. These factors create a capacity for Industry 4.0 as well as new business opportunities amid the industrial IoT revolution. Advantech also sees its future business in Turkey as being fundamental to its entry into the Middle East and North Africa.
Tiger Yeh, senior sales manager of Advantech Industrial IoT Group, gave two reasons for the company entering this joint venture with Alitek. Both companies have recognized that Turkey offers business opportunities and market potential for industrial IoT; moreover, the founder of Alitek, Cem Celik, has worked with Advantech since 1999. Alitek is Advantech’s largest channel partner in the Middle East, and it also has a comprehensive network of system integrators and distribution channels that is favored by government organizations and multinationals in Turkey. This network focuses largely on intelligent traffic and safety monitoring systems, which must be highly reliable and stable, in addition to energy automation, multinational smart factories, and government projects for smart cities.