Cook has served as SATO America’s SVP of Sales for the past six years.
In his new role, he assumes the execution responsibility and oversight of the company’s North and Central America, Caribbean, and Mexico business.
“Throughout his 25-year career in the data collection, labeling, and printing industry, Tim has demonstrated a keen sense of market awareness, vision, and exceptional management skills that support SATO’s long-term strategies,” said Goro Yumiba, chairman and executive officer of SATO North America. “Representing an excellent balance of customer needs and corporate responsibility, we are incredibly pleased to advance Tim to the position of president,”
“I am honored to become SATO America’s new president,” Cook said. “It is my mission to continue the company’s tradition of providing dependable and trusted, world-class products and services that provide accuracy and labor savings on our customers’ frontline operations. Our commitment to the discovery of new market applications, dedication to customer value, and the outstanding people of SATO, will all propel us toward a future filled with shared success.”