Smartrac is a global success story with a comprehensive regional presence in the Americas, Europe and Asia-Pacific. With this investment, the technology leader is now concentrating its US East Coast expansion in the Columbus Region. Here, the company has found the ideal location and conditions to further strengthen its capabilities and workforce and provide its business customers with a comprehensive set of award-winning hardware and software IoT solutions for product digitization, authentication, sensing, tracking and consumer engagement, with integration to enterprise systems such as ERP and CRM.
“The Columbus Region offers a vibrant tech community, a startup ecosystem and access to excellent academic and research institutions such as Battelle, The Ohio State University and the Columbus College of Art and Design. These characteristics provide the capabilities we’re looking for and create a talent pipeline that can fulfill our needs,” said Dinesh Dhamija, CTO at Smartrac.
Smartrac will primarily augment its software, solutions innovation and technology portfolio management functions in the Columbus Region, with support for other company operations.
The Columbus Region has become an IoT and smart city leader thanks to the D.O.T. Smart City Grant (which Columbus won in 2016), its dynamic IT ecosystem, as well as the growth of local tech jobs thanks to the attraction of IoT companies like Smartrac. Columbus was ranked No. 1 on SmartAsset’s list of “The Best American Cities to Work in Tech in 2017.”