The World Economic Forum recognized EVRYTHNG as a pioneer in product digitization — helping consumer product brands reclaim product intelligence in the GS1 standard format, while creating unique and direct links between consumers and the brands they buy throughout the product life-cycle.
“We are thrilled to be bringing the power of product digitization to Asia, the hub of global manufacturing,” said Niall Murphy, co-founder and CEO, EVRYTHNG. “With EVRYTHNG, the four trillion consumer products made and sold every year can now talk and tell their stories in real-time — revealing unprecedented insights and opportunities for greater efficiency and sustainability.”
EVRYTHNG collects data throughout each individual product’s lifecycle from the sourcing of ingredients to consumer purchase to recycling. This is particularly relevant in Asia, where counterfeiting and gray market issues are a growing threat to consumers and manufacturers, alike.
Beyond being a manufacturing hub, Asia is also ahead of the curve in the adoption of mobile technologies. Thanks to apps like WeChat, WhatsApp and Alipay, consumer interaction with QR codes is commonplace, with more than 100 million daily scans and $5.5 trillion of contactless payments annually. Product digitization – enabling consumers to scan QR codes on items for provenance, authenticity and rewards – is perfectly suited for the mobile-first Asian market.
EVRYTHNG will be expanding into Asia through AccelerAsia, a business development firm that helps cutting-edge technology companies from Europe, US and Israel enter the Asian market.