08.16.18
EVRYTHNG announced it is the first to commercially support the new GS1 Digital Link standard that “upgrades” the ubiquitous barcode used by two million manufacturers to now make every product smartphone-interactive and web-connected.
As co-chair of the GS1 Standards Development Work Group that defined this new specification, EVRYTHNG has agreed with GS1 to provide any organization using GS1 product identifiers a royalty-free license to EVRYTHNG’s patented technology, which adds dynamic intelligence on top of the new standard.
“It was absolutely time for the ubiquitous 44-year-old barcode to be updated for the internet age,” said Dominique Guinard, co-founder and CTO, EVRYTHNG. “GS1 codes are already scanned over 5 billion times every day. The industry impact of this new standard is going to be huge with more than 2 billion iOS and Android smartphones already able to automatically interact with standard QR codes. The new GS1 Digital Link standard takes this one step further — connecting every product to every consumer.”
EVRYTHNG has teamed with some of the world’s largest packaging and supply chain companies, including WestRock and Crown, in the food, beverage and household goods sectors, and Avery Dennison RBIS in the footwear and apparel market to produce products #BornDigital, with digital identities embedded as they are made, making it easy for brands and retailers to rapidly deploy digitized products at mass scale.
The new GS1 Digital Link standard works with a QR code or NFC tag on packs or labels. Now, every product can have its own digital identity and Web address, upgrading the traditional 1D barcode used on trillions of products for point-of-sale with the new ability to support smartphone interaction, supply chain tracking, authentication and many other applications.
“In partnership with packaging and supply chain giants – Avery Dennison, WestRock, and Crown Packaging — we’ve created a new digital ecosystem that is able to digitally activate products at mass scale for consumer brands,” said Niall Murphy, co-founder and CEO, EVRYTHNG. “Digital activation with EVRYTHNG makes individual products interactive, intelligent and trackable on the Web, opening a new channel for trust and engagement between brands and their consumers, while providing full visibility into each product’s lifecycle.”
“The same technology that transformed how retail does inventory will transform the way brands connect with consumers. Today’s consumers expect a shopping experience that meets them where they are—whether mobile, in-store or online. The new GS1 standard means every unique apparel item can be enhanced with our RFID technology and a QR code to support supply chain and direct-to-consumer applications at scale,” said Bill Toney, VP global RFID market development, Avery Dennison.
As co-chair of the GS1 Standards Development Work Group that defined this new specification, EVRYTHNG has agreed with GS1 to provide any organization using GS1 product identifiers a royalty-free license to EVRYTHNG’s patented technology, which adds dynamic intelligence on top of the new standard.
“It was absolutely time for the ubiquitous 44-year-old barcode to be updated for the internet age,” said Dominique Guinard, co-founder and CTO, EVRYTHNG. “GS1 codes are already scanned over 5 billion times every day. The industry impact of this new standard is going to be huge with more than 2 billion iOS and Android smartphones already able to automatically interact with standard QR codes. The new GS1 Digital Link standard takes this one step further — connecting every product to every consumer.”
EVRYTHNG has teamed with some of the world’s largest packaging and supply chain companies, including WestRock and Crown, in the food, beverage and household goods sectors, and Avery Dennison RBIS in the footwear and apparel market to produce products #BornDigital, with digital identities embedded as they are made, making it easy for brands and retailers to rapidly deploy digitized products at mass scale.
The new GS1 Digital Link standard works with a QR code or NFC tag on packs or labels. Now, every product can have its own digital identity and Web address, upgrading the traditional 1D barcode used on trillions of products for point-of-sale with the new ability to support smartphone interaction, supply chain tracking, authentication and many other applications.
“In partnership with packaging and supply chain giants – Avery Dennison, WestRock, and Crown Packaging — we’ve created a new digital ecosystem that is able to digitally activate products at mass scale for consumer brands,” said Niall Murphy, co-founder and CEO, EVRYTHNG. “Digital activation with EVRYTHNG makes individual products interactive, intelligent and trackable on the Web, opening a new channel for trust and engagement between brands and their consumers, while providing full visibility into each product’s lifecycle.”
“The same technology that transformed how retail does inventory will transform the way brands connect with consumers. Today’s consumers expect a shopping experience that meets them where they are—whether mobile, in-store or online. The new GS1 standard means every unique apparel item can be enhanced with our RFID technology and a QR code to support supply chain and direct-to-consumer applications at scale,” said Bill Toney, VP global RFID market development, Avery Dennison.