09.25.18
Canatu’s 3D Touch Cockpit was a winner in the Automotive Brand Contest 2018’s concept cars category.
“The production of Canatu’s first automotive mass product started in 2015 and in 2017 we selected automotive industry as the key focus area of our strategy,” Canatu CEO Juha Kokkonen said. “We have been working hard since to enable design freedom and intuitive user experience with the Canatu’s 3D touch applications. Therefore, we highly value the prize and we are at the same time proud and humble of this global recognition while being a rather young brand.”
“Canatu started its brand renewal project at the same time with the shift of strategic focus. During the past 1.5 years, we have systematically developed the brand, starting from the brand cornerstones and key messages to every visual detail,” added Katja Mälkki, VP, marketing and communications.
Canatu-Cockpit provides design freedom for an intuitive user experience with 3D-shaped touch surfaces in automotive interiors and unlimited possibilities for smart touch surfaces in the future’s cockpits. It integrates functions and controls discretely to the interiors for a sleek and unobtrusive in-car experience. It combines transparent 3D touch sensors to displays, plastic, glass, leather or textile. An intuitive and tactile 3D user interface enable decreased driver distraction and increased safety while driving. The replacement of mechanical structures with thin film solutions allows lighter structures for EVs.
“The production of Canatu’s first automotive mass product started in 2015 and in 2017 we selected automotive industry as the key focus area of our strategy,” Canatu CEO Juha Kokkonen said. “We have been working hard since to enable design freedom and intuitive user experience with the Canatu’s 3D touch applications. Therefore, we highly value the prize and we are at the same time proud and humble of this global recognition while being a rather young brand.”
“Canatu started its brand renewal project at the same time with the shift of strategic focus. During the past 1.5 years, we have systematically developed the brand, starting from the brand cornerstones and key messages to every visual detail,” added Katja Mälkki, VP, marketing and communications.
Canatu-Cockpit provides design freedom for an intuitive user experience with 3D-shaped touch surfaces in automotive interiors and unlimited possibilities for smart touch surfaces in the future’s cockpits. It integrates functions and controls discretely to the interiors for a sleek and unobtrusive in-car experience. It combines transparent 3D touch sensors to displays, plastic, glass, leather or textile. An intuitive and tactile 3D user interface enable decreased driver distraction and increased safety while driving. The replacement of mechanical structures with thin film solutions allows lighter structures for EVs.