CableLok features seven strand aircraft cable, flashing LED and an amplified alarm for the ultimate in security no matter the application.
Based upon its needs, the 50-store chain chose to deploy the 2-Alarm CableLok for its high-end outwear brands, such as Michael Kors and Calvin Klein. The new system replaced an inflexible mechanical cabling system that was tied to the rack and required employees to disconnect and reconnect apparel when customers wanted to evaluate or purchase merchandise.
According to Mike Conaway, director of risk management and loss prevention for Boscov’s, since implementing CableLok in a number of its stores, there has been an increase in sales and customers are delighted with increased access to the outerwear.
“The initial testing of CableLok was immediately successful because the system is easy to use, requires no maintenance and associates can be trained to use it in a manner of minutes,” he said.
Conway estimates that since implementation, shrink has declined about 3% in CableLok-equipped stores while increasing in stores without the Checkpoint system. An additional benefit is that because outerwear isn’t being stolen as frequently, it is on the rack and available for purchase, delighting customers and contributing to more sales. Because of its effectiveness, Conway expects to expand CableLok’s use within the chain.
“Organized retail crime continues to be a major issue for retailers, increasing the need for product protection,” said Stuart Rosenthal, VP of sales and marketing for Checkpoint. “The challenge for retailers is how to best protect the merchandise without negatively impacting sales. In addition, the customer shopping experience is increasingly becoming an important differentiator among retailers and a means to get shoppers to brick-and-mortar locations. CableLok answers both of these challenges.”