10.05.18
The EVRYTHNG platform is powering a first of its kind recycling program providing consumer product brands and retailers with vital insights to consumer recycling habits and behaviors, the company reported. Debuted in Spain in July 2018, this recycling program is helping the retail industry meet sustainability and green targets and includes participation by leading brands — Carrefour, PepsiCo, Henkel, Unilever, and Procter & Gamble, industry bodies and local authorities.
The first app, powered by EVRYTHNG and launched at Carrefour supermarkets in Spain, is called Reciclaya. The new app allows customers to determine how to recycle individual products by scanning the barcode on their supermarket receipt. More specifically, the app separates products into virtual recycling bins so that customers can place them into the closest corresponding containers.
With the new app, consumers follow three steps:
“Brands are looking for creative ways to hit recycling targets,” said Murphy, also an active member of the World Economic Forum’s ‘Accelerating Sustainable Production’ committee. “Our work with Carrefour is among the first deployments at scale but other brands are jumping on board in real-time.”
“P&G is delighted to participate in this initiative that encourages recycling and motivates to have a more sustainable lifestyle,” said Elio Estevez, corporate communication, scientific communications and environmental sustainability, Procter & Gamble. “Orienting consumers about where to recycle the packaging of the products they buy positively impacts in our communities and the environment. We want to promote responsible consumption by helping consumers to be informed and make more sustainable purchasing decisions.”
The Technology Behind the App
EVRYTHNG gives every product item a unique digital identity, called an Active Digital Identity™. This digital identity provides brands with item-level tracking and business intelligence throughout the product lifecycle, from sales and distribution to use and disposal.
EVRYTHNG teamed with Recycl3R to transform the way consumer packaged goods are recycled —specifically with connected packaging — making recycling easier, and more transparent.
“Let’s face it, recycling is not as easy as it should be,” said Iván González, CEO, Recycl3R. “The recycling scene is fragmented, and regulations are typically not uniform or standard, even within the same region. Brands do not have a unified way of communicating with consumers about how to recycle, making it hard for individuals to engage in the task. Our work with EVRYTHNG is changing this dynamic through a scalable smart recycling ecosystem.”
By combining the capabilities of EVRYTHNG’s IoT SaaS platform with the recycling information service developed by Recycl3R, brands and retailers are able to deploy recycling programs at scale, boosting consumer engagement and trust, by delivering clear recycling information to consumers through smart packaging, and then rewarding socially responsible consumption.
The work towards a recycling solution for the circular economy has in part been made possible due to the TagItSmart research project, where EVRYTHNG takes an active part as the Smart Products Platform provider.
The first app, powered by EVRYTHNG and launched at Carrefour supermarkets in Spain, is called Reciclaya. The new app allows customers to determine how to recycle individual products by scanning the barcode on their supermarket receipt. More specifically, the app separates products into virtual recycling bins so that customers can place them into the closest corresponding containers.
With the new app, consumers follow three steps:
- Scan shopping receipts to import purchased products into a mobile recycling app;
- Sort at home. Through the mobile app, consumers can access information on where, when and how to recycle the different parts of each product based on local schemes;
- Recycle items in street bins or preferred recycling centers. Consumers can earn rewards by registering where they are recycling by scanning or tapping identity tags on recycling units
“Brands are looking for creative ways to hit recycling targets,” said Murphy, also an active member of the World Economic Forum’s ‘Accelerating Sustainable Production’ committee. “Our work with Carrefour is among the first deployments at scale but other brands are jumping on board in real-time.”
“P&G is delighted to participate in this initiative that encourages recycling and motivates to have a more sustainable lifestyle,” said Elio Estevez, corporate communication, scientific communications and environmental sustainability, Procter & Gamble. “Orienting consumers about where to recycle the packaging of the products they buy positively impacts in our communities and the environment. We want to promote responsible consumption by helping consumers to be informed and make more sustainable purchasing decisions.”
The Technology Behind the App
EVRYTHNG gives every product item a unique digital identity, called an Active Digital Identity™. This digital identity provides brands with item-level tracking and business intelligence throughout the product lifecycle, from sales and distribution to use and disposal.
EVRYTHNG teamed with Recycl3R to transform the way consumer packaged goods are recycled —specifically with connected packaging — making recycling easier, and more transparent.
“Let’s face it, recycling is not as easy as it should be,” said Iván González, CEO, Recycl3R. “The recycling scene is fragmented, and regulations are typically not uniform or standard, even within the same region. Brands do not have a unified way of communicating with consumers about how to recycle, making it hard for individuals to engage in the task. Our work with EVRYTHNG is changing this dynamic through a scalable smart recycling ecosystem.”
By combining the capabilities of EVRYTHNG’s IoT SaaS platform with the recycling information service developed by Recycl3R, brands and retailers are able to deploy recycling programs at scale, boosting consumer engagement and trust, by delivering clear recycling information to consumers through smart packaging, and then rewarding socially responsible consumption.
The work towards a recycling solution for the circular economy has in part been made possible due to the TagItSmart research project, where EVRYTHNG takes an active part as the Smart Products Platform provider.