12.04.18
Consulting and research company Frost & Sullivan honored Smartrac Technology Group as the Company of the Year 2019 in the Global RFID solutions market. Frost & Sullivan said the RFID and IoT leader to have “the best strategy for successful market growth and to hold the leadership position in the RFID industry.”
Frost & Sullivan also recognized the company’s Smart Cosmos solutions platform, with a focus on retail industry needs, as “setting new digital standards through consumer experience innovation.”
According to Frost & Sullivan, this was underlined by recent milestones in Smartrac’s corporate history such as the successful customer collaboration and its related launch of the Telstar 18 – adidas’ NFC-enabled 2018 FIFA World Cup ball – as well as the strategic partnership with the Alibaba Group, which is geared to strengthen brand protection strategies.
This year’s accolade follows on from two Frost & Sullivan awards last year, honoring Smart Cosmos for its Consumer Experience Innovation, and Smartrac as Europe Company of the Year for its RFID technology solutions.
“As recognized by Frost & Sullivan, the retail market is one large contributor to RFID growth, and with our focus on solutions for branded product manufacturers and retailers, we feel particularly reassured and encouraged by this award,” said Christian Uhl, CEO at Smartrac.
From left, Smartrac CTO Dinesh Dhamija, CEO Christian Uhl and Karin Fabri, head of marketing and communications. (Source: Smartrac)
Frost & Sullivan also recognized the company’s Smart Cosmos solutions platform, with a focus on retail industry needs, as “setting new digital standards through consumer experience innovation.”
According to Frost & Sullivan, this was underlined by recent milestones in Smartrac’s corporate history such as the successful customer collaboration and its related launch of the Telstar 18 – adidas’ NFC-enabled 2018 FIFA World Cup ball – as well as the strategic partnership with the Alibaba Group, which is geared to strengthen brand protection strategies.
This year’s accolade follows on from two Frost & Sullivan awards last year, honoring Smart Cosmos for its Consumer Experience Innovation, and Smartrac as Europe Company of the Year for its RFID technology solutions.
“As recognized by Frost & Sullivan, the retail market is one large contributor to RFID growth, and with our focus on solutions for branded product manufacturers and retailers, we feel particularly reassured and encouraged by this award,” said Christian Uhl, CEO at Smartrac.
From left, Smartrac CTO Dinesh Dhamija, CEO Christian Uhl and Karin Fabri, head of marketing and communications. (Source: Smartrac)
