01.22.19
Zebra Technologies Corporation will hold a press conference on Jan. 29 from 3:45-4:45 p.m. at the Super Bowl LIII Media Center, Georgia World Congress Center (Room A312) to showcase key data from this season.
This season also marks the first time all NFL teams had access to league-wide, 11-on-11 data following each game for a new level of advanced self-scouting and game strategy applications. In previous seasons, NFL clubs only had access to their own tracking data following each game. Pollard will share insights on the distribution of comprehensive in-game player tracking data to all NFL teams and highlights from the Reese’s Senior Bowl and practices leading up to the Jan. 26 game at Ladd-Peebles Stadium in Mobile, AL.
To enable the data collection, Zebra attaches RFID tags in player equipment and the football, transmitting real-time location data to receivers positioned around the stadium to gather metrics such as player speed, distance traveled, orientation and acceleration. A growing number of NFL clubs—about one-third of the league—use Zebra’s practice solution to capture player tracking information throughout the practice week over the course of the season.
As the “Official On-Field Player Tracking Provider” for the NFL, Zebra will be represented by Zebra Sports VP of Business Development, John Pollard, who will take attendees inside the technology that tracks players and footballs to generate NextGenStats which has increased fan engagement with the NFL’s digital experience during the 2018 regular season.
This season also marks the first time all NFL teams had access to league-wide, 11-on-11 data following each game for a new level of advanced self-scouting and game strategy applications. In previous seasons, NFL clubs only had access to their own tracking data following each game. Pollard will share insights on the distribution of comprehensive in-game player tracking data to all NFL teams and highlights from the Reese’s Senior Bowl and practices leading up to the Jan. 26 game at Ladd-Peebles Stadium in Mobile, AL.
To enable the data collection, Zebra attaches RFID tags in player equipment and the football, transmitting real-time location data to receivers positioned around the stadium to gather metrics such as player speed, distance traveled, orientation and acceleration. A growing number of NFL clubs—about one-third of the league—use Zebra’s practice solution to capture player tracking information throughout the practice week over the course of the season.
