“In combination with our IoT platform, Lightelligence and our sensor technology, such as our beacon portfolio, Beaconinside’s innovative solutions enable sales-supporting advertising campaigns, detailed customer analyses and intelligent logistics monitoring of shipments. Beaconinside is, therefore, an excellent strategic addition to our portfolio,” said Stefan Kampmann, CTO of OSRAM Licht AG.
“Today, retail companies are confronted with continuous and significant changes in the purchasing behavior of their customers. Our technology enables retailers to better understand this rapidly changing behavior in order to adapt their sales approach specific to each location,” added Michael Kappler, managing director of Beaconinside GmbH.
In addition to Beaconinside’s two founders, Kappler and Cornelius Rabsch, Osram manager and smart retail expert Michael Hoege will join the Beaconinside management board.