The new tags have been optimized for performance when applied to objects containing metal, foil and liquids, reflecting retailers growing desire for RFID to play a larger role in enhancing and automating supply chains and retail, especially in the food and beauty segments.

Developed to address the need to tag 100% percent of inventory, On-Metal uses a unique inlay design and label construction to tackle performance limitations when applied to products that contain metal and liquid. Items such as foil cosmetic packaging, aluminum cans, metal tools or electronic goods can create interference between the tag and reader, making it challenging to achieve the performance read rates required in retail. The range features two inlay designs, which vary in size to accommodate required read rates typically beyond three meters.

On-Metal will further support RFID’s central role in enabling the next-generation of automated data-driven stores, optimizing stock levels, reducing waste and allowing for instant self-check-out, regardless of product type. 

“The ability to tag 100 percent of inventory enables a truly smart retail supply chain. Increasing visibility helps companies reduce waste, improve efficiency and deliver an enhanced consumer experience — principles that apply across multiple sectors," said Francisco Melo, VP and GM, Global RFID at Avery Dennison. 

“Previously, it was a challenge to deliver on this vision due to the difficulties involved with certain, relatively common, materials," he continued. "With the new On-Metal RFID solutions, we are removing these barriers, enabling more companies and industries to give everyday items a unique digital identity and digital life that can transform supply chains and enhance the retail experience.”

Avery Dennison will be demonstrating its On-Metal Solution at RFID Journal LIVE!, from April 2-4, 2019.