Superdry started investigating RFID a few years ago with the ambition of increasing inventory accuracy. This ultimately would lead to better customer experiences in store and online, as the right product would always be available at the right time.
“We have a strong belief in RFID as a core technology and we are convinced this will be a fundamental building block of our strategic direction moving forward,” said James Eastwood, implementation manager at Superdry. “In order to best manage our customer offering it is critical that we have an accurate view of store inventory. This allows us to maximize sales floor availability and presents a number of other great omni-channel opportunities. We can only achieve this by using state-of-the-art technology, which should be easy and intuitive to use by our store staff. Nedap’s !D Cloud solution gives us the foundation to achieve our strategic goals and also benefit from other RFID use cases throughout our supply chain.”