06.10.19
ASSA ABLOY is a Gold winner in “Excellent Brands – Building and Elements” at the German Brand Awards 2019 – recognition of the Group’s focused and consistent brand identity development.
“ASSA ABLOY has succeeded in uniting a number of brands under one umbrella brand, coherent and clean and tidy in both form and content,” the award jury stated. “The entire ASSA ABLOY brand presence appears homogeneous across all touch points, while also maintaining a high-quality and modern appearance at all times.”
“We want our customers and partners to easily recognize us, so they know what to expect, whether it’s a product or a website,” said Heléne Ström, global brand director, ASSA ABLOY. “We now have consistent and contemporary designs and guidelines for several of our brands in place. We share certain elements across brands; icons, for example. We want these to be used by all our brands, so they are recognizable. It’s still early days, but in five years since we initiated the brand and design development work we have come a long way.”
Source: ASSA ABLOY
“ASSA ABLOY has succeeded in uniting a number of brands under one umbrella brand, coherent and clean and tidy in both form and content,” the award jury stated. “The entire ASSA ABLOY brand presence appears homogeneous across all touch points, while also maintaining a high-quality and modern appearance at all times.”
“We want our customers and partners to easily recognize us, so they know what to expect, whether it’s a product or a website,” said Heléne Ström, global brand director, ASSA ABLOY. “We now have consistent and contemporary designs and guidelines for several of our brands in place. We share certain elements across brands; icons, for example. We want these to be used by all our brands, so they are recognizable. It’s still early days, but in five years since we initiated the brand and design development work we have come a long way.”
Source: ASSA ABLOY
